Interaction with customers: The Application of Social Media within the Austrian Supply Chain for Food and Beverages

Social media marketing has become a powerful tool of interaction with stakeholders. An increasing number of companies are using social media platforms to initiate active interaction and communication with current and prospective customers. Within this study, certain content and contact features, as well as social media activities of companies of the Austrian food and beverage industry were evaluated. Empirical findings concerning the threats, risks, and opportunities connected with the application of social media are presented. The results imply that social media applications are innovative alternatives for customer relationship management. However, more knowledge on how to properly use social media marketing seems to be necessary

Building Façade Separation in Vertical Aerial Images

Three-dimensional models of urban environments have great appeal and offer promises of interesting applications. While initially it was of interest to just have such 3D data, it increasingly becomes evident that one really would like to have interpreted urban objects. To be able to interpret buildings we have to split a visible whole building block into its different single buildings. Usually this is done using cadastral information to divide the single land parcels. The problem in this case is that sometimes the building boundaries derived from the cadastre are insufficiently accurate due to several reasons like old databases with lower accuracies or inaccuracies due to transformation between two coordinate systems. For this reason it can happen that a cadastral boundary coming from an old map is displaced by up to several meters and therefore divides two buildings incorrectly. To overcome such problems we incorporate the information from vertical aerial images. We introduce a façade separation method that is able to find individual building façades using multi view stereo. The purpose is to identify the individual façades and separate them from one another before on proceeds with the analysis of a façade’s details. The source was a set of overlapping, thus “redundant ” vertical aerial images taken by an UltraCam digital aerial camera. Therefore in a first step we determine the building block outlines using the building classification and use the height values from the Digital Surface Model (DSM) to determine approximate “façade quadrilaterals”. We also incorporate height discontinuities using the height profiles along the building outlines to enhance our façade separation. In a next step we detect repeated pattern in these “façade images ” and use them to separate the façades respectively building blocks from one another

The Use of Social Media within the Austrian Supply Chain for Food and Beverages

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of interaction with participants within supply chains. An increasing number of com-panies, especially in the US, are using social media platforms not only to market their products and manage their customer relationships, but also to initiate active interaction and communication with current and prospective customers. One core objective of this study was to evaluate certain content and contact features, as well as social media activities of companies of the Austrian food and bever-age industry. The evaluation of the content and interactivity possibilities on corporate websites was carried out with a set of criteria that had been elaborated according to research literature. Another objective was to gain insights into threats, risks, and opportunities for companies when interacting with customers by means of social media. This was done by a qualitative survey amongst Austrian business leaders.The research study clearly shows that a minority of the Austrian food and beverage industry actively uses social media platforms for marketing purposes and interaction with present and potential cus-tomers. Usually the platforms are not applied for active customer relationship management but for distributing exactly the same advertising messages already broadcasted via traditional mass media. The basics of a successful customer relationship management by use of social media are frankness, willingness to engage in dialogue, truthfulness and a short reaction time. In this case, potentials can be activated, while risks are minimized. The results imply that social media applications are innova-tive alternatives for implementing effective customer relationship management initiating a true dia-logue with customers. However, more knowledge on how to properly use social media marketing seems to be necessary within the food sector

Mott transition and pseudogap of the square-lattice Hubbard model: results from center-focused cellular dynamical mean-field theory

The recently proposed center-focused post-processing procedure [Phys. Rev. Research 2, 033476 (2020)] of cellular dynamical mean-field theory suggests that central sites of large impurity clusters are closer to the exact solution of the Hubbard model than the edge sites. In this paper, we systematically investigate results in the spirit of this center-focused scheme for several cluster sizes up to $8\times 8$ in and out of particle-hole symmetry. First we analyze the metal-insulator crossovers and transitions of the half-filled Hubbard model on a simple square lattice. We find that the critical interaction of the crossover is reduced with increasing cluster sizes and the critical temperature abruptly drops for the $4\times 4$ cluster. Second, for this cluster size, we apply the center-focused scheme to a system with more realistic tight-binding parameters, investigating its pseudogap regime as a function of temperature and doping, where we find doping dependent metal-insulator crossovers, Lifshitz transitions and a strongly renormalized Fermi-liquid regime. Additionally to diagnosing the real space origin of the suppressed antinodal spectral weight in the pseudogap regime, we can infer hints towards underlying charge ordering tendencies.Comment: 29 pages, 15 figure

3-Dimensional Building Details from Aerial Photography for Internet Maps

This paper introduces the automated characterization of real estate (real property) for Internet mapping. It proposes a processing framework to achieve this task from vertical aerial photography and associated property information. A demonstration of the feasibility of an automated solution builds on test data from the Austrian City of Graz. Information is extracted from vertical aerial photography and various data products derived from that photography in the form of a true orthophoto, a dense digital surface model and digital terrain model, and a classification of land cover. Maps of cadastral property boundaries aid in defining real properties. Our goal is to develop a table for each property with descriptive numbers about the buildings, their dimensions, number of floors, number of windows, roof shapes, impervious surfaces, garages, sheds, vegetation, presence of a basement floor, and other descriptors of interest for each and every property of a city. From aerial sources, at a pixel size of 10 cm, we show that we have obtained positional accuracies in the range of a single pixel, an accuracy of areas in the 10% range, floor counts at an accuracy of 93% and window counts at 86% accuracy. We also introduce 3D point clouds of facades and their creation from vertical aerial photography, and how these point clouds can support the definition of complex facades

Polarimetric observations of OH masers in proto-planetary nebulae

The 1612 and 1667 MHz OH maser lines have been measured in all four Stokes parameters in 47 proto-planetary nebula (PPN) candidates. Out of 42 objects detected, 40 and 34 are 1612 and 1667 MHz emitters, respectively. The spectral extent of the 1667 MHz line overshoots that of the 1612 MHz line in about 80% of the targets. 52% and 26% of the 1612 and 1667 MHz sources, respectively, show linear polarization in at least some features. Circular polarization is more frequent, occurring in 78% and 32% of sources of the respective OH lines. The percentage polarization is usually small (<15%) reaching up to 50-80% in a few sources. Features of linearly polarized emission are usually weak (0.5-4Jy) and narrow (0.3-0.5kms^{-1}). The strength of magnetic field inferred from likely Zeeman pairs in two sources of a few mG is consistent with values reported elsewhere for those classes of objects. An upper limit of the electron density in the envelope of OH17.7-2.0 derived from the difference in the position angle of polarization vectors for the two OH lines is about 1cm^{-3}. Distinct profiles of polarization position angle at 1612 and 1667 MHz are seen in about one third of the sources and strongly suggest that the envelopes are permeated with structured magnetic fields. The geometry of the magnetic field is implicated as an important cause of the depolarization found in some PPN candidates. For the subset of targets which show axisymmetric shells in the optical or radio images we found a dominance of magnetic field components which are orthogonal to the long axis of the nebulae. This finding supports the hypothesis that such bipolar lobes are shaped by the magnetic field.Comment: Accepted for publication in A&A; 11 pages, 7 figure

LRRK2 Phosphorylates Tubulin-Associated Tau but Not the Free Molecule: LRRK2-Mediated Regulation of the Tau-Tubulin Association and Neurite Outgrowth

Leucine-rich repeat kinase 2 (LRRK2), a large protein kinase containing multi-functional domains, has been identified as the causal molecule for autosomal-dominant Parkinson's disease (PD). In the present study, we demonstrated for the first time that (i) LRRK2 interacts with tau in a tubulin-dependent manner; (ii) LRRK2 directly phosphorylates tubulin-associated tau, but not free tau; (iii) LRRK2 phosphorylates tau at Thr181 as one of the target sites; and (iv) The PD-associated LRRK2 mutations, G2019S and I2020T, elevated the degree of tau-phosphorylation. These results provide direct proof that tau is a physiological substrate for LRRK2. Furthermore, we revealed that LRRK2-mediated phosphorylation of tau reduces its tubulin-binding ability. Our results suggest that LRRK2 plays an important role as a physiological regulator for phosphorylation-mediated dissociation of tau from microtubules, which is an integral aspect of microtubule dynamics essential for neurite outgrowth and axonal transport

Increased Prevalence of Metabolic Syndrome in Patients with Acne Inversa

BACKGROUND: Acne inversa (AI; also designated as Hidradenitis suppurativa) is a common chronic inflammatory skin disease, localized in the axillary, inguinal and perianal skin areas that causes painful, fistulating sinuses with malodorous purulence and scars. Several chronic inflammatory diseases are associated with the metabolic syndrome and its consequences including arteriosclerosis, coronary heart disease, myocardial infraction, and stroke. So far, the association of AI with systemic metabolic alterations is largely unexplored. METHODS AND FINDINGS: A hospital-based case-control study in 80 AI patients and 100 age- and sex-matched control participants was carried out. The prevalence of central obesity (odds ratio 5.88), hypertriglyceridemia (odds ratio 2.24), hypo-HDL-cholesterolemia (odds ratio 4.56), and hyperglycemia (odds ratio 4.09) in AI patients was significantly higher than in controls. Furthermore, the metabolic syndrome, previously defined as the presence of at least three of the five alterations listed above, was more common in those patients compared to controls (40.0% versus 13.0%; odds ratio 4.46, 95% confidence interval 2.02 to 9.96; P<0.001). AI patients with metabolic syndrome also had more pronounced metabolic alterations than controls with metabolic syndrome. Interestingly, there was no correlation between the severity or duration of the disease and the levels of respective parameters or the number of criteria defining the metabolic syndrome. Rather, the metabolic syndrome was observed in a disproportionately high percentage of young AI patients. CONCLUSIONS: This study shows for the first time that AI patients have a high prevalence of the metabolic syndrome and all of its criteria. It further suggests that the inflammation present in AI patients does not have a major impact on the development of metabolic alterations. Instead, evidence is given for a role of metabolic alterations in the development of AI. We recommend monitoring of AI patients in order to correct their modifiable cardiovascular risk factors

Neutral sphingomyelinase mediates the co-morbidity trias of alcohol abuse, major depression and bone defects

Mental disorders are highly comorbid and occur together with physical diseases, which are often considered to arise from separate pathogenic pathways. We observed in alcohol-dependent patients increased serum activity of neutral sphingomyelinase. A genetic association analysis in 456,693 volunteers found associations of haplotypes of SMPD3 coding for NSM-2 (NSM) with alcohol consumption, but also with affective state, and bone mineralisation. Functional analysis in mice showed that NSM controls alcohol consumption, affective behaviour, and their interaction by regulating hippocampal volume, cortical connectivity, and monoaminergic responses. Furthermore, NSM controlled bone–brain communication by enhancing osteocalcin signalling, which can independently supress alcohol consumption and reduce depressive behaviour. Altogether, we identified a single gene source for multiple pathways originating in the brain and bone, which interlink disorders of a mental–physical co-morbidity trias of alcohol abuse—depression/anxiety—bone disorder. Targeting NSM and osteocalcin signalling may, thus, provide a new systems approach in the treatment of a mental–physical co-morbidity trias